MARKETING AND SALES EXECUTIVE (FOOD & BEVERAGE SERVICES)

Key Responsibilities

1. In-House Sales & Guest Relations

• Manage all guest reservations (individual and group) across phone, email, and online booking platforms.
• Build and maintain relationships with repeat guests, VIP diners, hotel concierges, and walk-in customers.
• Promote upselling of premium menu items, tasting menus, or festive set menus to increase average spend per guest.
• Respond to reservation inquiries and special requests in a professional and timely manner.
• Identify and convert group booking leads (birthdays, anniversaries, private dining, etc.) within the restaurant.

2. Marketing Strategy & Execution

• Plan and execute marketing campaigns to promote dine-in experiences, new menus, promotions, and festive events (e.g. Diwali, National Day, Mother's Day).
• Collaborate with the operations and culinary teams to align campaigns with restaurant offerings and calendar highlights.
• Maintain an in-house marketing calendar, coordinating promotions with internal events and public holidays.

3. Digital & Social Media Management

• Manage the restaurant’s social media accounts (Instagram, Facebook, etc.) with regular, brand-aligned content.
• Create and schedule engaging posts (food features, chef stories, behind-the-scenes, testimonials).
• Monitor engagement, respond to comments/messages, and manage social campaigns (boosted posts, giveaways).
• Maintain accuracy and branding across third-party platforms (Google, TripAdvisor, Chope, etc.).

4. Public Relations & Online Presence

• Monitor and respond to guest reviews on platforms such as Google, TripAdvisor, and Facebook in a courteous, brand-consistent tone.
• Liaise with media outlets, bloggers, and influencers to arrange press tastings, mentions, or reviews.
• Coordinate with design or PR vendors (if any) for artwork, promotions, or listings in local dining directories.

5. Promotions & In-Restaurant Activations

• Assist in planning and executing in-house promotional activities such as festive décor setups, guest gifting (e.g., mithai boxes during Diwali), and themed dining events.
• Work closely with service and kitchen teams to ensure seamless execution of promotional events and campaigns.
• Support loyalty or membership initiatives (e.g., returning guest rewards, newsletter subscriptions, feedback-driven offers).

6. Administrative & Reporting

• Track ROI on marketing activities, social engagement metrics, and guest feedback.
• Maintain and update a database of customer contacts for direct marketing (e.g., birthdays, anniversaries, promotions).
• Prepare weekly or monthly performance reports for management, including reservation trends, guest demographics, and campaign effectiveness.
• Ensure consistent branding across print and digital materials (menus, tent cards, eDMs, etc.).

Requirements

Education & Experience

• Degree in Marketing, Business, Hospitality Management, or related field.
• Minimum 3–5 years of relevant experience in a marketing or sales role within the F&B or hospitality industry.
• Experience in fine dining and/or Indian cuisine establishments is highly preferred.

Skills & Competencies

• Strong interpersonal and communication skills (written & verbal).
• Excellent grasp of social media, digital marketing tools, and basic design aesthetics.
• Sales-driven with a passion for exceeding guest expectations and increasing in-house footfall.
• Proficiency in Microsoft Office; knowledge of Canva, Meta Business Suite, Mailchimp, or similar tools is a plus.
• Familiarity with reservation platforms (Chope, Quandoo, SevenRooms, etc.) is advantageous.

Personal Attributes

• Well-groomed, personable, and guest-oriented.
• Self-motivated, creative, and detail-oriented.
• Able to work evenings, weekends, and holidays when required for in-house campaigns or special events.
• Team player with strong initiative and a sense of ownership over brand image.