Marketing Insights Analyst — US, Apple Ads

We are seeking an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team. This role will be responsible for leading insights and media research projects to support Apple’s advertising business in the US and worldwide. You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions. In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies. Minimum Qualifications Bachelors degree in Business, Marketing, Economics, or a related field, or equivalent experience. 7+ years of experience in advertising research and analytics, ideally at a media company or advertising agency. Experience collecting, analyzing, and interpreting third-party data (e.g., Comscore, GWI, MRI/Simmons), first-party data (e.g., advertising performance and media usage data) Deep expertise in designing and executing brand lift studies to measure ad effectiveness and shifts in brand perception. Experience crafting market research studies for sales facing materials. Preferred Qualifications Advanced knowledge of display and video ad formats, programmatic advertising, and the evolving digital media landscape. Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team. Extraordinary communication, presentation, storytelling, and data visualization skills, with proven ability to simplify complex information into actionable and compelling insights. Effective project leader who is proactive, self-motivated, and excels at moving initiatives forward by navigating ambiguity and leading through influence. High attention to detail, team orientation, and an ability to work under tight deadlines. Experience collaborating with technical and non-technical teams to develop best-in-class analytical tools and data products. Experience querying large datasets using SQL and developing reports and dashboards with Tableau or similar data visualization tools.