Marketing Insights Lead, Apple Services

In this role, you will lead the development and execution of a comprehensive marketing insights and reporting framework across a diverse portfolio of marketing initiatives. You will partner closely with Data Science, Analytics, Finance, and Marketing teams to ensure consistent measurement, clear performance visibility, and actionable recommendations. You will establish scalable reporting cadences, define KPI frameworks across channels (paid media, on-device experiences, lifecycle, social), and guide the implementation and evolution of advanced measurement approaches, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). As a central connector across teams, you will synthesize inputs from multiple data sources to tell a cohesive performance story, identify optimization opportunities, and support investment decisions across a multi-million dollar marketing portfolio. Minimum Qualifications Bachelor’s degree in Marketing, Business, Analytics, or a related field 7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field Strong analytical capabilities with experience working across large, complex datasets Experience defining KPIs and building reporting frameworks across multiple marketing channels Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote) Strong communication skills with experience building executive-level presentations Preferred Qualifications MBA, MS in Data Science, or equivalent experience Experience in subscription-based or digital services businesses Familiarity with MMM and MTA methodologies Strong storytelling skills - able to distill complex analyses into clear, compelling narratives Ability to operate effectively in ambiguous environments and build processes from the ground up