Marketing Strategy Integration Program Lead

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions.

Join the Marketing Strategy Integration team supporting the Chief Experience Office (CXO) within Wealth Management. This role plays a critical part in enabling Merrill & Private Bank advisors and client associates to grow their business and enhance the client experience. As the Program Lead for the Resource Central (SharePoint) to Seismic migration, you will drive one of the organization’s most strategic initiatives—leading end-to-end execution, aligning stakeholders, and ensuring a seamless transition to a more modern sales enablement platform.

Key responsibilities

• Support the end-to-end migration program from Resource Central to Seismic, including roadmap, milestones, and delivery

• Drive cross-functional coordination across marketing, field enablement, product, line of business partners, and technology teams

• Track progress and manage risks, issues, and dependencies

• Serve as the primary point of contact for stakeholders across Merrill and Private Bank, delivering clear executive updates

• Partner on content migration, rollout strategy, and field readiness

• Support change management and adoption, including training and communications

• Define and track success metrics to ensure strong adoption and business impact

Required Qualifications:

• 7+ years of experience in program or project management

• Proven ability to lead large, cross-functional initiatives

• Strong stakeholder management and communication skills

• Experience in marketing, content management digital platforms, or advisor enablement (wealth management a plus)

• Ability to drive results in a fast-paced, complex environment

Desired Qualifications:

• Ability to influence, negotiate, and drive to results

• Superb relationship management skills, and the ability to develop strong interpersonal alliances at all levels

• Ability to ask relevant questions to draw out business requirement details from business partners

• Data analysis experience combining multiple data sources and deriving findings from raw data

• Organizational skills to ensure production issues are resolved on timely basis.

• Strong attention to detail and accuracy but still able to step back to see the big picture

• Excellent presentation skills both in person and virtually

• Communicate effectively to the different audiences both business and technology

• Self Starter with ability to adapt to change

• Proficiency in Microsoft Office products (Word, Excel, PowerPoint, SharePoint) required.

• Familiarity with Agile development methodology and Software Development Lifecycle

• BS / BA Degree

Skills:

• Adaptability

• Collaboration

• Product Marketing and Branding

• Project Management

• Strategic Thinking

• Active Listening

• Analytical Thinking

• Digital Marketing

• Oral Communications

• User Experience Design

• Business Acumen

• Coaching

• Prioritization

• Solution Delivery Process

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114)

Pay and benefits information

Pay range

$103,900.00 - $169,200.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.