Performance Marketing Specialist Mobile

You will lead mobile user acquisition efforts, executing and scaling performance marketing campaigns across major ad platforms. You will optimize campaigns for ROAS, ensure accurate attribution via AppsFlyer, manage creative briefs and ad copy/video scripts, use AI for campaign improvement, and analyze data with SQL and BI tools.

Responsibilities

• Create optimize and scale performance marketing campaigns across Google Meta Apple Search Ads and TikTok
• Maximize return on ad spend and achieve mobile user acquisition targets
• Ensure data integrity and accurate attribution in AppsFlyer
• Manage the creative process by briefing designers and producing ad copy and video scripts
• Use AI tools for copy creation campaign optimization and performance analysis
• Detect and mitigate mobile ad fraud using prevention tools
• Query and analyze data using SQL Looker and Tableau

Requirements

• 5+ years in performance or growth marketing focused on mobile app growth
• Expert working knowledge of AppsFlyer
• Proven success optimizing campaigns for ROAS
• Experience managing monthly ad budgets exceeding USD 300000
• Hands-on experience with Google Meta Apple Search Ads and TikTok campaigns
• Fluency in professional and technical English
• Experience in Fintech or Gaming industries (nice to have)
• Familiarity with marketing products in the Cryptocurrency space (nice to have)

Benefits

• Meaningful equity
• Performance-based bonuses
• Apple equipment provided
• Work from Anywhere policy allowing up to 20 remote days per year