PR Manager

PUBLIC RELATIONS

• Conceptualize holistic short – medium - long term PR strategies, create and execute PR plans & calendar to increase brand awareness, exposure, desirability and editorial coverage for the Maison, including product launches, local events & brand image initiatives
• Ensure Cartier is held to the highest standards & brand positioning across all press activities for Singapore
• Manage, create, obtain validation and distribute PR-related assets; release, photos, etc.
• Monitor PR landscape, identify the opportunities and scrutinize coverage support across channels (online &offline); work closely with Media Team to identify budget optimizations
• Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas
• Pitch in-depth, key feature stories, cover& large-scale editorial projects to maximize qualitative coverage and ranking

CELEBRITY & KOL

• Develop celebrity/KOL strategies, create and execute PR plans & calendar to increase brand awareness, exposure and desirability
• Identify, approach and contract exclusivities with the suitable celebrities and KOLs

COMMUNITY MANAGEMENT

• Manage the agency on day-to-day operations to ensure the team has full clarity on deliverables, which are completed and delivered on time
• Establish communities and maintain cordial relationship with editors, key press, celebrities, KOLs in the luxury, fashion & trade spaces with projects & regular treatments
• Liaise and partner with external commercial, marketing & communication teams to ramp up the awareness and extend the reach to wider audience pool

ASSET MANAGEMENT

• Timely and orderly archiving of PR assets

ANALYSIS AND REPORTING

• Act as main point of contact for all reporting and analytics. Own, maintain and present measuring systems of growth utilizing DMR (editorial) and Tracker (influencer activations) to ensure effective strategies – identifying strengths as well as opportunities for growth.
• Identify and share trends and insights with relevant stakeholders
• Prepare, submit, and distribute relevant PR plans & coverage & reports to internal stakeholders

BILLING & ADMINSTRATION

• Manage and optimize PR budget by ensuring efficiency in investments
• Monthly consolidation of budgets to ensure spending is on track
• Process vendor account, PO/SO creation and follow up on Invoices