Product Manager
To serve as the primary subject matter expert and business owner for Supplier products. You will drivesales growth, manage inventory health, and maintain a strong relationship withthe factory representatives.
1. Relationship Management
Factory Liaison: Act as the main point of contact between the distributor and Supplier’s Regional Managers.
Performance Reviews: Participate in Quarterly Business Reviews (QBRs) to report on sales targets, market trends, and growth opportunities.
Co-op Marketing: Manage "Marketing Development Funds" (MDF) to run joint promotions, webinars, or trade show exhibits.
2. Strategic Inventory & Portfolio Management
Stocking Strategy: Determine which Supplier parts to stock based on market demand, lead times, and historical data.
Lifecycle Management: Monitor for "Endof Life" (EOL) notices from Supplier and manage the transition to newer technologies (NPI - New Product Introduction).
Inventory Health: Minimize "deadstock" and optimize turnover rates for high-demand components like automotive fuses or industrial relays.
3. Pricing and Commercial Execution
Contract Negotiation: Work with Supplier to secure competitive "book prices" and special pricing for large-volume contracts.
Quote Support: Assist the sales team in responding to RFQs (Requests for Quote) by providing technical validation and competitive pricing.
Margin Oversight: Monitor the "Price-to-Book" ratio to ensure the distributor maintains healthy profit margins while staying competitive against other distributors.
4. Technical Sales & Enablement
Training: Conduct "Lunch &Learn" sessions for the internal sales team and Field Application Engineers (FAEs) to teach them how to sell Supplier's value proposition.
Design-In Support: Identify opportunities where Supplier components can be "designed in" to a customer's PCB orindustrial system at the early engineering stage.
Competitor Cross-Referencing: Create and maintain "cross-reference" charts to help customers switch from competitors to Supplier solutions.