Revenue Marketing Manager

The Revenue Marketing Manager owns Future Energy’s client and prospect engagement engine. This role is accountable for activating, nurturing, and monetizing our existing CRM database of 25,000+ contacts and 500+ CME Pro clients through disciplined campaigns, lifecycle marketing, and sales enablement. Reporting directly to the COO, this role requires a “get your hands dirty” individual - someone who creates the plan, works the plan, measures results, and continuously improves the plan for pipeline expansion, upsell, and retention.

Responsibility #1- Client & Lifecycle Marketing

· Owns engagement, retention, and expansion marketing for 500+ CME Pro clients.

· Designs and executes monthly client campaigns (education, upsell, cross-sell, adoption)

· Builds segmented journeys for dealers, hospitality, healthcare, and other prospect segments.

· Partners with Client Success and Sales to drive adoption of CME Pro features and add-on services.

· Treats Zoho CRM as a revenue engine—not a database.

Responsibility #2- Strategy & Planning

· Develops and implements marketing strategies that align with business goals and growth objectives.

· Conducts market research to identify trends, customer needs, and competitor activities.

· Defines target audiences and creates buyer personas.

· Sets marketing budgets and measures ROI to optimize spend.

Responsibility #3- Brand Management

· Oversees brand messaging, positioning, and consistency across all channels.

· Ensures brand guidelines are followed in all marketing materials.

· Efficiently manages the creative support provided by outside marketing agency.

· Coordinates with social media resource to maintain consistent messaging and execution.

Responsibility #3- Campaign Execution & Lead Generation

· Plans and executes multi-channel marketing campaigns including digital, email, social media, events, & print.

· Manages content creation efforts including blogs, videos, advertisements, and sales collateral.

· Owns CRM strategy, segmentation, hygiene, and campaign execution across 25,000+ contacts.

· Builds dashboards tying campaigns to pipeline, expansion revenue, and retention.

· Ensures every campaign has a hypothesis, KPI, and post-mortem

· Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media.

Responsibility #4- Digital Marketing & Vendor Management

· Oversees website performance optimization (SEO, UX, CRO).

· Tracks and analyzes marketing metrics, using data-driven insights to refine strategies.

· Leads and holds external partners accountable to revenue-linked outcomes.

· Serves as a player/coach with a hands-on approach while effectively managing outsourced resources.

Position Requirements:

Bachelor’s degree in marketing, business, or a related field preferred.

· 5+ years of marketing experience preferred, with at least 3 years focused on demand generation and campaign execution.

· Proven track record of owning and executing marketing projects with quantifiable ROI.

· Experience managing marketing agencies and external creative resources.

· Proficiency with Zoho CRM, Zoho Campaigns, Google Ads, social media advertising platforms, and marketing analytics tools.