Sales Officer

Job Purpose

To drive diagnostic sales and revenue growth by leveraging laboratory knowledge to acquire new clients, manage key accounts and close deals effectively.

Key Responsibilities

Sales & Revenue:

• Acquire new clients.
• Meet monthly and quarterly revenue targets.
• Upsell and cross-sell diagnostic services to existing clients.
• Ensure timely collection of receivables.

Customer Experience:

• Leverage prior lab exposure and knowledge to answer client and other stakeholder questions.
• Gather client feedback to help improve service delivery.
• Work with the Marketing department on promotions and campaigns.
• Coordinate with technical team on technical client queries.
• Manage key accounts.

Strategy & Reporting:

• Develop and execute a sales plan for your designated territory.
• Prepare weekly, monthly and quarterly sales reports.
• Develop plans to improve relevant key performance indicators.
• Participate in monthly and quarterly reviews with the Executive Director.

Competencies

Educational Qualification and Experience:

• Bachelor’s Degree in Sales, Marketing or a related field OR Bachelor’s Degree, Diploma or Certificate in Medical Laboratory Science or a related field.
• Candidate with a laboratory science background and some sales in a related setting will be given strong preference.
• A minimum of two (2) years of relevant work experience in a sales, laboratory or healthcare setting.
• Hands-on experience in a medical laboratory or diagnostic sales is highly desirable.

Technical:

• Laboratory/diagnostic knowledge (test type, procedures, terminology)
• Knowledge of the Ghanaian market and industry trends, specifically as it relates to the healthcare/laboratory industry
• B2B/B2C sales and revenue generation, including prospecting, negotiation and closing
• Receivables collection and follow up
• CRM and key account management
• Territory sales planning, sales reporting and KPI tracking
• Client feedback systems
• Presentation skills for executive reviews
• Valid driving license and ability to drive a car or ride a motorbike (for territory coverage and client visits)

Personality:

• Results-driven and target oriented
• Self-motivated and proactive
• Confident and credible, using lab background
• Customer-centric and good listener
• Resilient and persistent
• Strong verbal and written communication
• Collaborative team player
• Accountable for results and collections
• Organized with time and reporting deadlines
• Emotionally intelligent relationship builder