Salesforce Data Cloud Solution Consultant

A Salesforce Data Cloud Solution Consultant is responsible for designing, implementing, and optimizing enterprise-scale customer data solutions using Salesforce Data Cloud. The role focuses on data ingestion, unification, identity resolution, segmentation, and activation to enable Customer 360, personalization, AI-driven insights, and cross-cloud use cases.

This position acts as a bridge between business strategy, data architecture, and Salesforce execution, working closely with stakeholders across Marketing, Sales, Service, IT, and Analytics teams.

• Key Responsibilities

• 1. Business Consulting & Use Case Definition

• · Participate & lead business requirement workshops to understand customer data use cases (Customer 360, personalization, analytics, AI).

• · Translate marketing, sales, service, or analytics requirements into Salesforce Data Cloud–enabled solutions.

• · Define success metrics and KPIs to demonstrate business value and ROI from Data Cloud implementations.

• 2. Data Cloud Architecture, Configuration & Integration

• · Design and implement Salesforce Data Cloud architectures, including Data Streams; Data Model Objects (DMOs); Data Lake Objects; Calculated Insights; Segmentation and Activation Targets

• · Configure data ingestion pipelines from Salesforce and external systems.

• · Implement identity resolution and deduplication strategies to create unified customer profiles.

• · Integrate Salesforce Data Cloud with: Sales Cloud; Service Cloud; Marketing Cloud; Experience Cloud; External platforms (data warehouses, marketing tools, etc.)

• · Enable real-time and batch data activation for downstream systems and channels.

• · Support API-based integrations and middleware tools (e.g., MuleSoft).

• 3. Data Governance, Security & Quality

• · Define and enforce data governance, consent management, and compliance (GDPR, regional privacy standards).

• · Implement data quality checks, harmonization rules, and monitoring processes.

• · Ensure scalability, performance, and best-practice alignment for enterprise data workloads.

• 4. Delivery, Enablement & Optimization

• · Support POCs, pilots, UAT, and go-live activities for Data Cloud initiatives.

• · Perform system health checks and continuously optimize data models and activation strategies.

• · Contribute to internal assets and thought leadership.

Required Skills & Qualifications

Core Data Cloud Skills

· Hands-on experience with Salesforce Data Cloud

· Strong knowledge of: Data modeling & harmonization; Identity resolution; Segmentation & Calculated Insights; Data activation across channels

· REST/SOAP API integrations

· Experience integrating with Salesforce clouds and external data platforms

· Familiarity with ETL/ELT patterns and data pipelines

· Exposure to MuleSoft or integration middleware (preferred)

Consulting & Soft Skills

· Strong requirement-gathering and stakeholder management skills

· Ability to translate business goals into scalable data architecture

· Excellent communication and presentation skills

· Client-facing consulting experience preferred

Experience & Certifications

· 5–10+ years of Salesforce, CRM, or data-platform experience

· 2+ enterprise Data Cloud / CDP implementations preferred

Certifications (Highly Preferred)

· Salesforce Certified Data Cloud Consultant

· Salesforce Platform Administrator

· Marketing Cloud or AI/Einstein certifications (nice to have)