Sports Marketing Manager

SCOPE OF WORK

• Full ownership of the sports marketing function across athletes, events, and gaming
• Strategic planning, prioritization, and performance management of all sports pillars
• Line management of athlete manager and gaming manager
• Ownership of annual sports marketing plans, budgets, and kpis
• Final decision-making authority on partnerships, investments, and priorities
• Accountability for delivery, impact, and alignment with company objectives
• Cross-functional alignment with marketing, media, content, finance, and legal

KEY RESPONSIBILITIES

• Drive the overall sports marketing strategy across Athletes, Events, and Gaming
• Translate company objectives into clear annual plans, priorities, and KPIs
• Maintain balance across pillars to ensure focus, impact, and efficiency
• Lead business planning and roadmap development for sports marketing
• Own sports marketing budget planning, allocation, and tracking
• Ensure investments deliver against defined objectives and KPIs
• Identify efficiencies and opportunities to scale impact within budget
• Manage, coach, and develop sports marketing team members
• Ensure clear planning, ownership, and accountability across the team
• Support team members across projects to ensure delivery and problem-solving
• Build team capability through clear processes, feedback, and development
• Lead sports marketing projects end-to-end from planning to execution
• Manage and grow partnerships with athletes, teams, leagues, and federations
• Expand and maintain a strong network to ensure the right setup and support for delivery
• Act as the main point of ownership for Sports marketing department for stakeholder alignment and decision-making
• Drive growth and expansion opportunities across all sports marketing pillars
• Identify new sports, formats, and partnerships aligned with brand strategy
• Protect and evolve existing sports properties to sustain relevance and impact

Strong Sports industry experience

Leadership experience and ability to lead a team

Good business acumen and preferably corporate background

Network in the sports ecosystem

7+ years of experience