Sr. Director, E-Commerce

Overview Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us. Apply today! At Foot Locker Inc. it is our vision and passion to create exciting and authentic experiences for our customers that will allow us to thrive in an ever-evolving retail landscape. This exciting position as a Sr. Director of E-Commerce is critical to the success of Foot Locker’s Growth Strategy. As a Sr. Director of E-Commerce, you will report to the VP of Global E-Commerce and serve as an instrumental leader of a vital team in the organization. In this role, you will lead the Digital Commerce business, utilizing a consumer-first mindset through site merchandising, site content, new product onboarding, and collaboration with cross-functional teams on content execution, developing and executing comprehensive digital commerce strategies that are aligned with business objectives and growth targets. You will also partner with the Lockers GM on all activities to ensure consistency across the banner. Responsibilities Lead and be accountable for full results of Foot Locker US & CA e-commerce business including demand & net sales targets, along with profit results each month Align with Lockers GM on all activities to ensure consistency across the banner Own weekly business results & recaps across Foot Locker meetings, leveraging product selling data, web & marketing analytics and other insights to assess drivers, propose key action items to cross functional teams Manage a team of 10+ associates with ownership across the following areas: Site Operations Track & activate all skus that are ready for sale daily utilizing variety of in-house and external tracking and catalog management systems; ensure all PDPs are accurate and complete for customer usage Manage operations of our hot & atomic launch product releases Optimize site navigation hierarchy and filter strategy by marrying key investments and emerging attributes with SEO data, UX research and customer behavior metrics Improve on-site search results through product attribution, keyword implementation, and synonym and spelling correction management Run, analyze and distribute weekly reports regarding page views, search terms, cross-selling completion and activations Partner with IT on all site issues for quick remediation Site Merchandising Drive customer-focused merchandising strategies that highlight key investments, best selling products and emerging attributes throughout the shopping experience Define linking plan & merchandising strategy for all marketing to ensure best possible customer experience when clicking through to site Partner with merchandising teams to implement and maintain seasonal categories Implement and optimize cross-selling strategies through product recommendations Maintain all merchandising execution across all site and app experiences including categories and search results Site Content Develop site/app content plan for all placements (ex. homepage, PLP, PDP) by utilizing monthly business priorities and data in partnership with merchants, marketing, analytics, and creative teams Request and maintain all content assets across all mobile, desktop & app experiences Partner with cross-functional teams including product owners & EXV to develop new content features Be a key leader in development of site personalization roadmap and feature set Additional Responsibilities Partner with cross-functional teams to define requirements for site features as well as enhancements to business applications that maximize customer experience and streamline workflows Key stakeholder in our EXV testing pods, as well as championing a entrepreneurial test-and-learn culture Collaborate with finance & planning on monthly demand & sales forecasts to ensure accurate daily targets are built Drive, in partnership with key stakeholders, commercial & promotional calendar for the e-commerce business Influence & be a key stakeholder in digital marketing strategies & spend in order to optimize site traffic Think omni-channel, as an ultimate partner to our field in optimization of BOPIS, Ship from store, and our in-store app experience Be skilled in building team and individual capability, while also being a great team contributor on the larger leadership stage Navigate in and out of the ‘big picture’ while also managing the day to day to deliver the business plan Qualifications Minimum 10 years’ of retail e-commerce experience in a leadership capacity; apparel or footwear experience a plus A BA/BS in a business-related field is required Demonstrated track record of successful business results Ability to prioritize and deliver projects in a fast paced environment Excellent communication and partnering skills with the ability to work cross-functionally. Enthusiastic, motivated, innovative, creative team player Ability to think broader, including technology needs to achieve goals Understanding of retail industry, merchandising, marketing and IT preferred. Have a passion for product & the consumer Strong influencing skills to upper management, across departments and to vendor community. Must possess an understanding of the ecommerce product lifecycle touch points At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience. Benefits The annual base salary range is $190000 - $225000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below. Foot Locker Benefits: Employee Discount Paid Time Off Medical | Dental | Vision Coverage 401(k) | Roth 401(k) Life Insurance Flexible Spending Account Opportunities for Advancement Tuition Reimbursement for Qualified Courses Strong Company Culture Employee Resource Groups