Sr. Manager, Digital Insights
Overview Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us. Apply today! Foot Locker is looking for a creative, enthusiastic, and dedicated individual to play a key role in digital management and personalization for FootLocker.com. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you have come to the right place. As the Sr. Manager, Digital Insights, you will be responsible for creating and maintaining Foot Locker's digital analytics portfolio. You will be supporting teams across all Foot Locker divisions globally. As a valued partner to our various stakeholders and work closely with the Data team to build reports, present your findings and recommendations to stakeholders throughout the business. You will also be generating and sharing metrics on Foot Locker's digital business performance. The information you supply will be used to make important business decisions relating to digital spend, site and mobile app enhancements, bug fixes and production deployments, as well as other activities that impact Foot Locker's digital performance. Responsibilities Responsibilities Develop a deep understanding of our business goals and translate them into a strategic Analytics roadmap that is achievable and actionable Clearly communicate digital channel insights with leadership teams and cross-functional stakeholders on a recurring basis Lead a global team that creates consistent digital analytics between NA, EMEA & APAC Regions Regularly generate and present deep customer and product insights using Adobe Analytics and Microsoft Power BI Make recommendations to banner and geo teams on how to improve digital performance Curate key requirements and develop measurement methodologies for new digital initiatives Automate operational tasks that will lead to efficiencies and reduce report run time Support project rollouts by measuring impact to customer experience and digital performance Digital insights relating to weekly ecommerce reporting, monthly operational review, bi-annual seasonal plans, annual strategy plans, promotion performance, digital spend and performance Product reporting for inventory and quantity, age of product, broken size runs, pricing, and other vendor opportunities Ad Hoc reporting such as digital campaign performance, homepage, and landing page metrics and KPI impact measurement during digital outages Partner with data team on relaunching/building Adobe Analytics platform for better result outputs Lead digital team to refine on-site personalization programs & strategies fueled by insights & analytics Serve as the cross-banner subject matter expert for personalization initiatives and liaise with each banner team on new capabilities & best practices Evolve and ease brand adoption of new analytical capabilities Partner with commercial planning team to build comprehensive forecast and measurement tools to diagnose business opportunities and mitigate market challenges Qualifications Qualifications Bachelor’s Degree, required Minimum of eight years’ experience in digital analytics Minimum of four years’ experience managing/leading teams Advanced experience with Adobe Analytics and Microsoft Power BI Solid business acumen with the ability to evaluate business opportunities and make recommendations based on data and metrics Ability to communicate business adjectives and be a critical thinker Knowledge and hands on experience with web analytic tools preferred Experience with statistics, including general testing methodology Must be an advanced Excel user Familiar with Sql and database systems Worked at a data centric and data rich organization where data plays a key role in driving growth At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience. Benefits The annual base salary range is $110,000 - $130,000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below. Foot Locker Benefits: Employee Discount Paid Time Off Medical | Dental | Vision Coverage 401(k) | Roth 401(k) Stock Purchase Plan Life Insurance Flexible Spending Account Opportunities for Advancement Tuition Reimbursement for Qualified Courses Strong Company Culture Employee Resource Groups