Strategic Planning Specialist

Strategic Planning Specialist
Location: Hybrid onsite in Culver City, CA
Schedule: 40 hours
Duration: 12 months
Pay: $65-$67 DOE

The Planet Group is looking for a Strategic Planning Specialist to join our well-known Fortune 500 client on a 12-months contract, working a Hybrid onsite in Culver City, CA.

Strategic Planning Specialist | Qualifications:

• 5+ years media planning and strategy experience, agency experience a plus.
• 4+ years working at a media agency.
• Integrated media planning experience (digital, social, OOH).
• Expertise in cross channel tactical planning for performance and brand KPIs.
• Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives
• Familiarity with traditional media channels (OOH, TV), digital advertising and social media platforms (including organic and creator campaigns) and their relationship with each other in multifaceted, integrated campaigns
• Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way
• Proficiency working within syndicated research sources (MRI/ Simmons, comScore, etc.) and social listening tools
• A self-starter who can work autonomously with agility, prioritize effectively, and manage multiple projects at one time
• Excellent presentation, written and verbal communication skills

Strategic Planning Specialist | Description:

• You will be responsible for developing integrated media strategies. Additionally, you will manage workflow between external and internal media teams and the implementation of each strategy. You will analyze the performance of media channels and provide insights to ensure key partners understand plans, optimizations and results.
• In addition to developing sophisticated external marketing strategies, you will position yourself as the strategic thought leader for your business stakeholders and provide direction on how they allocate budgets, effectively leverage media for their needs while providing insight on branding and messaging within creative.
• Your ability to clearly communicate challenges, solutions, recommendations, and perspectives will be integral to the team's success in a constantly evolving environment.
• Oversee campaigns from concepting to execution