supervisor

  • Carry out marketing performance measures based on marketing objectives.
  • Compare the outflow of money to the budget and report any issues.
  • Convey the organisation's marketing communication requirements to the agencies.
  • Determine marketing mix including campaigns, promotions and events.
  • Develop an understanding of reporting metrics to improve marketing campaigns.
  • Develop marketing budgets based on expenses.
  • Develop marketing campaigns and communication content.
  • Examine previous to prepare new budget document.
  • Identify the most effective engagement platforms for targeted customers to achieve the desired return on investment (ROI).
  • Monitor metrics to track the effectiveness of campaigns.
  • Negotiate contracting terms with other agencies.
  • Oversee the development of databases for campaign lifecycle management.
  • Oversee the management of logistics for marketing campaigns.
  • Plan marketing activities.
  • Profile market segments and customers.
  • Review of customer experience across various platforms.
  • Review the range of current marketing efforts.
  • Review the strengths and weaknesses of various media and advertising agencies.
  • Select platforms suitable for marketing activities.
  • Study trends in customer behaviour using viewership data.

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