Assistant Director of Event
- Lead, mentor, and manage the Event Sales and Services teams, including recruitment, onboarding, performance management, and professional development
- Build a motivated, cohesive, and service‑focused team through coaching and ongoing training
- Develop and implement strategies to achieve or exceed catering revenue goals through effective forecasting, budgeting, and yield management
- Maximize profitability through strategic evaluation of business opportunities, optimal function space utilization, and careful management of catering mix and room rental revenue.
- Collaborate with the Director of Sales & Marketing on annual business planning, budgeting, performance metrics, and targeted marketing initiatives
- Identify market trends, competitive insights, and client feedback to adjust sales approaches and maintain a strong competitive position
- Build and maintain strong client relationships from inquiry through post‑event follow‑up, ensuring personalized luxury service and encouraging repeat and referral business
- Conduct site inspections, client meetings, and sales presentations as needed
- Ensure the timely creation and accurate distribution of event orders, conference agendas, contracts, and detailed event resumes
- Ensure function rooms and event spaces are maintained to luxury standards and prepared for all meetings and events
- Partner closely with Culinary and Operations to design customized menus and elevated event solutions
- Develop, implement, and uphold departmental SOPs, ensuring seamless communication between sales and operations teams
- Participate in key hotel meetings and represent the Events & Catering department within the hotel and local community
- Collaborate with Marketing on targeted promotions, campaigns, and brand‑building initiatives for catering and group business
- Prepare and manage departmental budgets, forecasts, and reporting
- Support broader hotel initiatives and assist in overall management responsibilities
- Ensure compliance with hotel standards, policies, and procedures
- Other duties as assigned
- Previous experience in a senior event services leadership role in a luxury hotel required
- Demonstrated track record of successfully planning and executing events with meticulous attention to detail
- Ability to prioritize guest needs, maintaining composure and professionalism in all interactions, while ensuring exceptional service delivery
- Strong interpersonal and communication skills to liaise with clients, vendors, sponsors, and internal stakeholders
- Proficiency in Sales & Catering software, Property Manager Systems (preferably Opera Cloud), and Windows-based applications
- Extensive experience in Food & Beverage operations, with a broad understanding of culinary and service aspects
- A degree in Hotel/Restaurant Management or a related discipline is considered an asset
- The ability to challenge the norm and work in an environment that is both creative and rewarding.
- Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
- A competitive package and plenty of development opportunities.
werner
REDDOT BREWHOUSE PTE. LTD.