Product Marketing Manager - Social & Live Commerce

You will play a critical role in driving Apple's product narrative and go-to-market success for all product lines across dynamic social and live commerce platforms in China. You will be responsible for ensuring our products are effectively positioned and brought to life in highly engaging formats, driving both brand affinity and business growth. As the Geo expert in social and live commerce, you will leverage your product and market insights to shape content strategies across Apple official social media handles (including Douyin, WeChat and rednote), Apple Douyin live-streaming, and partner networks. To be successful, you should demonstrate a strong passion for Apple products, proven experience in digital marketing and live commerce, and the analytical skills to distill business and customer insights into actionable content recommendations. Minimum Qualifications 6+ years of experience in product marketing, digital marketing, social commerce, or related roles in Greater China. Deep understanding of the Greater China social media landscape, particularly Douyin, WeChat, rednote, and live-streaming ecosystems. Familiarity across Apple hardware, software, and services. Technical fluency with the ability to translate complex technical features into clear, relevant, and engaging consumer benefits for social formats. Excellent presentation, spoken, and written skills in both English and Mandarin. Ability to craft compelling product stories and review scripts with a high attention to detail. Strong analytical skills with the ability to use data and market insights to guide actions and content recommendations. Preferred Qualifications Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn. Experience working collaboratively with international teams in a multi-national company. A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego. Deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities. Experience directly managing or heavily collaborating on live-streaming production or social video content creation is a strong plus. MS/MA/MBA degrees.