Digital Marketing Professional

Responsibilities

• Lead end-to-end production for localised marketing websites, DMs and other owned digital touchpoint across SEA.
• Own the regional digital optimisation roadmap, proactively identify and driving improvements in user experience, engagement, and conversion web and DM.
• Manage priorities across a high-volume portfolio, ensuring projects are delivered on brief, on time, and at high quality.
• Design and execute A/B tests and digital experiments, using data to validate hypotheses and drive measurable performance improvements.
• Analyse performance using 1P tools to translate insights into clear, actionable recommendations.
• Partner with Functional Leads and WW stakeholders to align on strategy, priorities, and performance outcomes.
• Manage vendor and agency partners to ensure seamless production delivery • Localise and optimise content for SEA markets, balancing consumer relevance with global brand consistency.
• Stay current on SEA digital trends, including platforms, consumer behaviour, and e-commerce developments.

Key Qualifications

• Bachelor's degree with a minimum of 8 years of experience in digital marketing, content strategy, e-commerce, or a related interactive role, with demonstrated strength in both production management and digital optimisation.
• Proven experience leading interactive projects end-to-end across multiple concurrent work streams.
• Proven track record in platform optimisation, including experimentation, UX/IA best practices, and data-driven performance improvements.
• Proficiency in analytics tools (Adobe Analytics, Google Analytics) with ability to translate data into succinct, actionable insights.
• Strong understanding of the SEA digital ecosystem, including key platforms, e-commerce, and consumer behaviours across markets such as Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines.
• Experience with A/B testing and experimentation frameworks.
• Excellent stakeholder management and communication skills, with demonstrated ability to present independently to senior stakeholders and work effectively across global and cross-functional teams.
• Comfortable with ambiguity and demonstrates resilience and adapt in fast-paced environments.
• Strong written and verbal communication skills in English required.
• Knowledge of localisation workflows and production pipelines.
• Familiarity with new and emerging technologies, including AI applications in digital marketing.