Director of Sales - Pre-opening Regent Kuala Lumpur

1. Sales Strategy & Commercial Leadership

• - Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning

• - Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele

• - Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences

• - Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning

2. Business Development & Relationship Management

• - Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders

• - Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements

• - Develop strategic partnerships that enhance visibility, revenue, and brand prestige

• - Drive account acquisition, retention, and market penetration strategies

3. Luxury Leisure & High-End Market Positioning

• - Position the property within luxury travel networks and premium consortia channels

• - Develop tailored experiences and packages targeting affluent travelers and VIP clientele

• - Collaborate with global sales teams and luxury travel partners to drive international business

• - Support bespoke and personalized sales approaches aligned with Regent’s luxury philosophy

4. MICE, Events & Group Sales

• - Drive group, meetings, incentive, and social event business aligned with the hotel’s positioning

• - Work closely with Events and Operations teams to ensure seamless execution and client satisfaction

• - Identify high-value opportunities for weddings, luxury celebrations, and executive retreats

• - Ensure commercial success while maintaining brand exclusivity and service standards

5. Revenue & Performance Management

• - Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability

• - Ensure proactive management of pace, forecasting, and business mix strategies

• - Monitor sales production, conversion rates, and account performance

• - Prepare and present regular sales reports, forecasts, and commercial insights

6. Brand Representation & Marketing Collaboration

• - Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning

• - Support PR campaigns, partnerships, media engagements, and promotional activations

• - Contribute to storytelling and experiential positioning of the hotel

• - Ensure sales messaging reflects Regent’s understated luxury and experiential philosophy

7. Leadership & Talent Development

• - Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence

• - Foster a culture of accountability, relationship-driven selling, and collaboration

• - Support succession planning, coaching, and career development within the department

• - Ensure strong engagement and alignment with hotel objectives

8. Financial & Budget Management

• - Develop and manage departmental budgets and sales expenses

• - Drive revenue growth while ensuring efficient resource allocation

• - Evaluate ROI of sales initiatives, travel, and partnership investments

• - Ensure achievement of revenue targets and profitability objectives

9. Stakeholder & Owner Relations

• - Maintain strong communication with ownership, corporate teams, and regional commercial leadership

• - Support owner presentations, business reviews, and strategic planning discussions

• -Collaborate with Operations teams to align commercial strategies with service delivery

10. Compliance & Standards

• - Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines

• - Maintain compliance with contracting procedures and ethical sales practices

• - Ensure accuracy and confidentiality in client and commercial data handling

Key Skills & Competencies

• - Strong luxury hospitality sales leadership experience

• - Exceptional relationship-building and networking capability

• - Strategic commercial and revenue-driven mindset

• - Strong negotiation, presentation, and communication skills

• - Deep understanding of luxury guest expectations and travel trends

• - Leadership capability with strong team development focus

Qualifications & Experience

• - Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field

• - 10–15 years of progressive sales experience within luxury hotels or resorts

• - Minimum 3–5 years in a senior sales leadership role

• - International luxury hospitality exposure preferred

Preferred Experience

• - Pre-opening luxury hotel experience

• - Strong network within luxury travel, corporate, and MICE segments

• - Experience with global luxury consortia and premium travel partnerships

• - Multi-market or regional sales exposure advantageous

Key Performance Indicators (KPIs)

• - Total hotel revenue and rooms revenue achievement

• - ADR, RevPAR, and market share growth

• - Account production and conversion performance

• - Group and event revenue contribution

• - Client retention and relationship growth

• - Employee engagement and sales team productivity

Regent Brand Lens (Differentiation)

• Sales should reflect refined relationship-building, not transactional selling

• Position Regent as a destination of understated luxury and curated experiences

• Focus on attracting high-value, experience-driven, and globally connected clientele

• Ensure commercial success while preserving brand prestige, exclusivity, and service integrity

• Every partnership and account should strengthen Regent’s reputation as a leader in luxury hospitality