Director of Marketing & Communications - Pre-opening Regent Kuala Lumpur

1. Brand Strategy & Positioning

• - Develop and execute an integrated marketing and communications strategy aligned with Regent brand standards and hotel business objectives

• - Position the hotel as an ultra-luxury lifestyle and hospitality destination within the local and international market

• - Ensure all brand messaging, visual identity, and guest communications consistently reflect Regent’s luxury positioning

• - Protect and enhance the integrity, prestige, and reputation of the Regent brand

2. Marketing Campaigns & Commercial Support

• - Lead development of strategic marketing campaigns to drive awareness, revenue, and market share across Rooms, F&B, Wellness, and Events

• - Collaborate with Revenue, Sales, and Operations teams to support commercial initiatives and business priorities

• - Develop targeted campaigns for luxury leisure, high-net-worth travelers, weddings, wellness, dining, and corporate segments

• - Monitor campaign performance and optimize ROI through data-driven insights

3. Public Relations & Media Management

• - Develop and maintain strong relationships with media, influencers, luxury publications, and key opinion leaders

• - Lead PR strategies, media hosting, interviews, press releases, and brand storytelling initiatives

• - Position the hotel for awards, rankings, and industry recognition

• - Manage crisis communication and reputation management where required

4. Digital Marketing & Social Media

• - Oversee all digital channels including website, social media platforms, online partnerships, and digital advertising

• - Ensure strong digital presence aligned with luxury consumer behavior and travel trends

• - Curate high-quality content, photography, and storytelling that elevate the hotel’s positioning

• - Monitor online reputation, guest reviews, and engagement metrics

5. Content Creation & Storytelling

• - Develop compelling brand narratives that highlight the property’s design, experiences, wellness, culinary offerings, and destination connection

• - Ensure all content reflects sophistication, authenticity, and emotional engagement

• - Lead creation of luxury visual assets, campaigns, editorials, and guest-facing communications

• - Collaborate with creative agencies, photographers, videographers, and designers

6. Events, Partnerships & Activations

• - Curate luxury brand partnerships, collaborations, and experiential activations

• - Support high-profile events, launches, and cultural or lifestyle experiences that strengthen brand visibility

• - Work with luxury brands, artists, designers, and influencers to enhance positioning and guest engagement

7. Budget & Performance Management

• - Develop and manage the Marketing & Communications budget

• - Ensure effective allocation of resources across campaigns, partnerships, PR, and digital platforms

• - Track performance metrics, ROI, and market impact of all initiatives

• - Prepare reports and strategic insights for hotel leadership and ownership

8. Leadership & Team Development

• - Lead, mentor, and inspire the Marketing & Communications team

• - Foster creativity, innovation, collaboration, and brand excellence within the department

• - Support development of future marketing talent and succession planning

• - Ensure strong alignment with Regent service philosophy and culture

9. Stakeholder Collaboration

• - Work closely with Sales, Revenue, F&B, Wellness, Rooms, and Operations teams to align messaging and campaigns

• - Collaborate with corporate marketing and regional commercial teams on brand initiatives

• - Maintain strong communication with ownership stakeholders and external partners

10. Compliance & Brand Governance

• - Ensure all marketing and communication activities comply with IHG brand standards and corporate guidelines

• - Maintain consistency in tone, imagery, and brand representation across all channels

• - Ensure proper management of intellectual property, licensing, and usage rights

Key Skills & Competencies

• - Strong luxury hospitality marketing and branding expertise

• - Exceptional storytelling and communication skills

• - Deep understanding of luxury consumer behavior and market trends

• - Creative and strategic thinking capability

• - Strong digital marketing and social media expertise

• - Relationship-building and stakeholder management skills

• - Financial and commercial awareness

Qualifications & Experience

• - Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related field

• - 8–12 years of progressive marketing and communications experience, preferably within luxury hospitality or lifestyle brands

• - Minimum 3–5 years in a leadership role

• - International luxury hospitality exposure preferred

Preferred Experience

• - Pre-opening luxury hotel or resort experience

• - Experience working with luxury brands, media, and global PR agencies

• - Strong background in digital storytelling, social media strategy, and experiential marketing

• -Multi-market or regional marketing exposure advantageous

Key Performance Indicators (KPIs)

• - Brand visibility and market positioning performance

• - Campaign ROI and digital engagement metrics

• - Media coverage and PR value generation

• - Social media growth and audience engagement

• - Revenue contribution from marketing initiatives

• - Online reputation and guest sentiment scores

• - Brand compliance and creative quality standards

Regent Brand Lens (Differentiation)

• Marketing should evoke emotion, sophistication, and timeless elegance

• Storytelling must feel curated, refined, and culturally connected

• Position Regent as a destination of understated luxury and immersive experiences

• Balance modern luxury trends with timeless brand heritage

• Every communication should reinforce Regent’s promise of intuitive, elegant, and deeply memorable hospitality