E-Commerce & Marketing Executive

Core Responsibilities:

Ecommerce Fulfilment:

• Manage and update product listings, pricing and promotions across TikTok Shop, Alibaba, Brand.com or any other e-commerce or marketing platforms.
• Develop and implement strategies to improve fulfilment processes.

Copywriting:

• Develop compelling and high-quality product descriptions and marketing content.
• Review and approve copywriting work from the team to ensure consistency and quality.

Visual Content:

• Create and manage advanced product images and promotional graphics.
• Collaborate with the marketing team to ensure brand alignment and oversee visual content strategy.

Customer Service:

• Provide prompt and professional customer service.
• Handle escalated inquiries and resolve complex issues efficiently.
• Train and support the customer service team to ensure high standards.

Order Administration:

• Manage and process orders accurately.
• Ensure timely fulfilment and delivery.
• Maintain organized records of transactions and communications.
• Develop and implement order administration improvements.

Social Media Management:

• Develop and execute social media strategies to enhance brand presence.
• Manage social media accounts, including content scheduling and community engagement.
• Analyse social media metrics to optimize strategies and content.
• Coordinate and execute online marketing campaigns or roadshows, including booth setup, to boost traffic, conversion rates and generate leads.

Content Creation:

• Create engaging and high-quality content for social media platforms.
• Collaborate with influencers and user-generated content creators to enhance brand visibility.
• Plan and execute social media campaigns, including giveaways and promotional events.
• Produce and edit short-form videos (TikTok, Reels) for campaign teasers, brand awareness and livestream highlights.
• Utilize graphic design tools such as Photoshop, AI or Canva to create visuals for promotions, banners and social media posts.
• Host and manage livestream sessions on TikTok and other platforms to promote products.

Other Responsibilities:

• Monitor and ensure marketing spending stays within allocated budgets for campaigns and livestream activities.

• Weekend work may be required for roadshows or ad-hoc marketing events.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management, SEO, and content creation.
• Familiarity with various social media platforms, including TikTok.
• Experience in understanding Facebook ad spending and planning campaigns on Facebook Ad Manager.
• Willingness to be featured on camera for TikTok content and acting.
• Proficiency in graphic design tools, including Canva.
• Strong communication and interpersonal skills.