Event Marketing Manager

You will plan, execute, and track all aspects of event marketing to drive lead generation and pipeline growth. You will define event objectives and metrics, run post-event evaluations, and report results to inform improvements. You will manage event budgets, vendor relationships, logistics, and cross-functional coordination. You will act as the primary point of contact for event programs and present strategy and outcomes to senior leadership.

Responsibilities

• Collaborate with account executives to align event strategy with account plans
• Plan, execute, and track global event presence to maximize lead generation
• Define event marketing objectives and metrics and measure impact against KPIs
• Conduct post-event evaluations and recommend optimizations
• Contribute to strategic development of event marketing plans
• Manage event marketing budgets and report on budget utilization
• Act as point of contact and workstream leader for event marketing
• Coordinate logistics and communicate attendee information
• Evaluate third-party opportunities and build vendor relationships
• Support cross-functional teams to deliver projects on schedule and within budget

Requirements

• Minimum two years of experience in event marketing or field marketing
• Knowledge of trade show project management including strategy, logistics, vendors, and post-event analysis
• Experience in B2B or B2G marketing ecosystems preferred
• Proficiency with Salesforce reporting and marketing funnel analysis
• Excellent organizational and communication skills and ability to present to senior leadership
• Ability to manage multiple priorities in a fast-paced environment
• Willingness to travel occasionally (less than 20%)

Benefits

• Health insurance
• Flexible time off
• Learning and development initiatives
• Flexible hours
• Team-building sessions
• Mental health support
• Generous equity