Marketing Lead, MLS on Apple TV

Lead comprehensive, season-long campaign planning — from launch to finale — driving marketing strategy and execution that build cultural relevance, maximize awareness, drive tune-in, and grow MLS’s presence both inside and outside the Apple ecosystem. You will shape how MLS on Apple TV shows up for fans across multiple touchpoints — spanning league, athlete, and creator partnerships, tentpole moments, and experiential activations that deliver meaningful marketing impact. Partner closely with cross-functional teams across Apple to deliver integrated, world-class marketing that blends creativity with measurable business results. The ideal candidate is a marketing leader who connects storytelling to outcomes, inspires collaboration, and brings a deep understanding of the global sports and streaming landscape. Minimum Qualifications 10+ years of relevant sports marketing experience in consulting and/or consumer marketing across media and entertainment Experience in launching and leading full funnel integrated marketing campaigns, in partnership with multiple external and internal partners. Proven experience developing consumer-first marketing strategies, connecting storytelling to business results, primarily focused on consumer engagement and retention, and increasing brand awareness. Strong leadership and project management capabilities with exceptional attention to detail; successful track record delivering results and exceeding expectations on time. Strong presentation skills and experience crafting Keynote presentations for senior leadership; ability to quickly translate complex issues into a coherent narrative that prompts collaboration, alignment, and action. Experience collaborating with league partners in joint campaigns, creative & approvals. Bachelor’s degree required. Preferred Qualifications Self-starter mentality with the ability to work effectively in a fast-paced environment; comfort managing ambiguity while driving results with minimal guidance. Strong ability to influence and align stakeholders cross-functionally. Thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity. Passion for and knowledge of the global sports industry & consumer trends. Masters degree, a plus.