Regional Product Executive

Job Summary

• Manage the Corporate CAD T-Series Printers in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability and also New Product Launch
• Ensure adherence to set systems there by ensuring a professional approach to the entire business activity

Key Accountabilities

Market Research

• Conduct market research / environment scan and assess opportunities
• Translate key competitor, consumer and technology trends into sound business decisions

Data Analysis

• Conduct quantitative and qualitative data analysis to identify significant trends
• Utilise statistical tools to project and forecast impact of trends on Epson’s sales and pricing numbers
• Conduct impact analysis to assess ROI of marketing efforts

Customer Intelligence

• Demonstrate strong understanding of consumer needs and behavioral patterns (including end users and channel partners)
• Conduct customer segment analysis to identify appropriate products/services for different segments

Product Planning and Management

• Possess in-depth knowledge of the product specifications
• Define product strategy and develop product road map
• Track and sustain/enhance performance of product
• Manage product life cycle

Pricing Strategy

• Understand, compare and effectively utilise a range of pricing strategies
• Develop and adapt pricing strategy based on internal and external trends

Go-To-Market Strategy

• Formulate appropriate market strategy for product line
• Develop and implement product launch plan and timings
• Maintain oversight of campaign strategy

Product Marketing and Support

• Develop and deliver sales and marketing tools and product documents
• Supply sales with latest research and marketing information
• Track success of sales promotion and marketing campaign for product

New Product Launch

• Fix pricing of new product with related department and Japanese Head Quarter
• Prepare and deliver new product materials such as brochure, web contents and related documents
• Conduct product training to all related department including all SEA sales companies

Key Job Requirements

Job / Skills Competencies

• Product management, Data analysis, Presentation, Logical thinking

Critical Work Experience

• At least 3 years of professional experience on the job – B2B business experience is preferred

Personal Characteristics & Behaviors

• Trust-worthy, Act with Integrity, Creative, Challenge-driven