Ice Cream Innovation Brand Manager, Club and OOH

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Location: Englewood Cliffs, NJ

Scope: North America

Terms: Permanent, Full-time, Hybrid

THE ROLE:

Magnum Ice Cream Company is seeking a dynamic and innovative Brand Manager to lead the development of an innovation funnel for both the Club customer and Out-of-Home channel (Value, Drug, and Convenience) sectors. This role will involve assessing the fit of our current portfolio, including iconic brands such as Popsicle, Klondike, Good Humor, Magnum, Talenti, and Yasso, and identifying new ideas to drive growth and consumer engagement.

WHAT YOU'LL BE RESPONSIBLE FOR:

• Innovation Funnel Development:
  • Club channel is $1B in sales with TMICC having 4% share, this role will focus on growing share and bringing the Club scope to $50MM of incremental sales through the years.
  • Out of Home channel represents over 152K stores, this channel is expected to grow 2.5% through 2029. This role would focus on identifying which core products have opportunity for more distribution plus new innovation ideas, the opportunity could land at over $120MM of additional sales.
  • Together with CMI and Cat Man and this manager would be responsible for developing proposition geared towards OOH; adopting studies and insights on potential growth and gaps; review previous year’s performance​
  • Develop and manage a robust innovation funnel tailored for the Club customer.
  • Create and implement an innovation funnel for Out-of-Home channel, focusing on value, drug, and convenience sectors.
• Portfolio Assessment:
  • Evaluate the current portfolio of brands (Popsicle, Klondike, Good Humor, Magnum, Talenti, Yasso) to ensure alignment with market needs and opportunities.
  • Identify gaps and opportunities within the existing portfolio to drive innovation.
• Idea Generation:
  • Identify and develop new product ideas for both the club and out-of-home channels.
  • Collaborate with cross-functional teams to bring new ideas to life, from concept to commercialization.
  • Revamp out of home with the new Magnum Ice Cream company identity
  • Work closely with the Global team to step up how our brands show up in Out of Home, implement new tactics for visibility, breakthrough and communication
• Consumer Insights:
  • Conduct qualitative and quantitative consumer research to understand triggers and barriers within the club and out-of-home channels.
  • Lead consumer learning initiatives to gather insights and assess the potential of new ideas.
  • Utilize consumer demographic data to identify opportunities and develop an optimal new product mix.
• Market Analysis:
  • Stay abreast of market trends, competitive landscape, and consumer preferences to inform innovation strategies.
  • Leverage market data and insights to drive strategic decision-making and innovation planning.
• Cross-Functional Collaboration:
  • Work closely with marketing, R&D, supply chain, and sales teams to ensure seamless execution of innovation projects.
  • Partner with procurement and supply chain teams to manage capacity, identify contract manufacturers, and pursue import opportunities where relevant.

WE'RE LOOKING FOR SOMEONE WHO…

• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organization
• Values collaboration, clarity and low-ego ways of working
• Is a passionate marketer who always puts the consumer at the center of business decisions.
• Is a strategic thinker with a strong bias for action and accountability.
• Is a collaborative leader who can influence and inspire cross-functional teams.
• Is an innovative thinker who challenges the status quo and drives continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong understanding of market trends, consumer insights, and category dynamics.
• Excellent project management skills with the ability to lead cross-functional teams.
• Strong analytical skills and the ability to translate insights into actionable strategies.
• Excellent communication and interpersonal skills.

WHAT YOU'LL GET:

Alongside meaningful work and strong development, we offer a reward package that typically includes:

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Medical, dental and (where applicable) vision coverage
• Health and wellbeing support, including employee assistance programs and wellness initiatives
• Health-related savings and spending accounts
• Retirement savings programs with a competitive matching plan
• Additional employee perks (e.g., corporate discounts, commuter or learning support)

Benefits vary by country and are subject to plan terms and eligibility.

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact

- Free to move fast, experiment and challenge how things are done

- Continuous learning and development as the business grows

- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.